HowTo/Best Practices for specific HTML customizations of PageBuilder content

Hi All,

I'm trying to create some simple pages with HTML content that I would like to add to various page builder templates and pages. I'm thinking that I'd create a pargebuilder page that I would then add to other pages using the dynamic component.

My problem is what's the easiest way to set the HTML in the page? I could create a dynamic or XML component to do it, but that seems like a hassle. There's got to be an easier way? Anyone have any thoughts?

Sorry for the cross post as well, since I also posted to the support forums. Having said that, I might also expand on this question and ask about best practice for doing specific customizations to my external content. The case that caused that I just wanted to add a bookmark feature to a web page using addthis.com. It's only adding 3 lines of HTML (see below), but I didn't see a simple way to create this as a pagebuilder object that I could reuse in other pagebuilder pages. One would naively assume this shouldn't be a big deal, so I'm asking.