here is our issue
1) we currently have 1 site in a workarea/branch that is live/being used on a daily basis
/default/main/EDMC_Marketing/Brands/Brown_Mackie/WORKAREA/Content
2) this site is undergoing a redesign and we need to begin entering content into this new design in our production TeamSite environment
so do we make a new workarea? a new branch? i copied the workarea which preserved all the EAs, etc, but this will be no good when submitting files

//CSBCMSADM01/default/main/EDMC_Marketing/Brands/Brown_Mackie/WORKAREA/Content_new
if we make a new branch, we will have to redo all the virtualization workflow setup? what is the best practice for this? thanks in advance!